The Yelp controversy I started last week: http://insurancemarketingmadeeasy.com/yelp-did-this-upset-you-too/ continues.
“I agree with all you said regarding Yelp! Whether folks like it or not, it’s here to stay,” said a reader in Boston. “ … I like to write Yelp! reviews. I tend to do them only for the over-achievers and the under-achievers vs. the mediocre/average.”
Yeah, the mediocre get no love.
“I don’t want no mediocre.”
Who remembers anything mediocre?
Can you think of any mediocre movies? I can think of only one right now because I just watched it (well, not all of it): “The Men Who Stare at Goats.” Otherwise, except maybe almost anything with Adam Sandler, Nicholas Cage or Chevy Chase, nothing else comes to mind.
You remember either really good movies or really bad ones.
It’s better for a movie to be bad than mediocre, preferably really, really bad.
Ever see “Planet 9 from Outer Space?” Horrible movie. You can’t find worse acting or a worse script. And production values are a complete joke. Stock footage of the Korean War is used for shoot-out scenes that take place in LA and we’re supposed to believe that a shower curtain and a couple of chairs is an airplane cockpit. But Rotten Tomatoes gives it 67. It’s so rotten it’s almost good.
But really, really bad.
You probably remember a lot of bad experiences, too. Bad restaurants, bad haircuts, bad dates. Bad is memorable.
Slowly the mediocre fade away though. The way Marty McFly’s brother and sister slowly fade from the family photo he carries in his wallet when he time travels to 1955 in “Back to the Future” and it begins to look like his parents won’t hook up.
Like mediocre insurance agencies, suddenly they never existed.
At least before the internet started archiving everything, including every needless word anybody ever posted there.
But it’s not like being mediocre is easy. You have to avoid complete failure. You have to show up, at least sporadically, go through the motions of pretending you care and put in 40 hours a week, more or mostly less.
It’s easier to be bad. Just give up entirely, piss people off and sincerely stop caring.
At least you’ll get noticed. People will write bad reviews about you and there’ll be all this buzz about what a crappy job you do.
Of course you’ll probably lose your job or go out of business. Though you never know. Some bosses and clients are remarkably clueless.
But even if you do lose your job or go out of business, that could be redemptive if you really hate your work. Then maybe you’ll find something you really like to do.
Like Walter White in “Breaking Bad.”
Bad example. Never mind.
Let’s take a look at this from the other direction now. What’s wrong with trying harder? Becoming the best person you can be, the best agent or agency at what you do?
Go out of your way to do a great job, put customers first, get raving fans and have people think you’re a super-achiever.
Remember birthdays. Return calls promptly. Call clients before they renew. Follow up on every claim. Thank them for their business. Provide tips and advice.
Stop being mediocre.
And give a rat’s ass.
I like it.
And use a client newsletter. Fortunately I’ve got just the thing for you.
Teach, build Trust and keep in Touch with clients and prospects.