If you’re looking for insurance marketing insights and inspiration for 2017, check out Michael Jans’ podcast with Safeco’s Bricks ‘n’ Clicks marketing guy Dale Seinke over at Agency Revolution. I wrote down a few highlights. (My two cents worth is in parentheses.)
- You have to have a quality website. The two pages people pay the most attention to are your About Us and People pages. (You have almost zero credibility with a crummy website. Plus Google is probably treating you like something the cat dragged in.)
- Practice social responsibility. People want to know you’re doing things to support the community and that you’re giving back. That’s important to people. (If you were wondering what to post on your social media sites, now you know.)
- Fill out your LikedIn profile and keep it up to date. Don’t just talk about your job. Talk about what you do outside the office, too. (Like your community service. You probably don’t get many clients visiting your office any more where they can see the plaques on your wall and the photos on your desk. That’s what social media does now.)
- It’s great that you go to seminars to learn new things. But also bring the person who will do the work afterwards. (Heh, heh.)
- Blogging is very important. More agents need to do this, because it’s so important for building Google rankings and staying top of mind. (Couldn’t agree more. This is right up my alley. I am writing an ebook and course on this very subject right now.)
- Agents have to make a commitment to market more successfully. Millennials, for instance, are willing to pay more for insurance if they perceive they are getting more value.
- Agents also need to focus on getting online reviews on YELP, Google and elsewhere. Everybody researches products and services these days. Half of all people who look at online reviews never visit the vendor’s website. They make their decisions about whether to contact the vendor based solely on reviews.
- Dale also had some great advice about asking clients to give a shout out to their particular agent in their reviews. (People are more likely to act when they’re provided with the name of the actual person who created the aforementioned awesome experience. It’s so much more authentic that way.)
I haven’t created a pre-signup page yet, but if insurance blogging is something you or someone on your staff needs to get started with some time this year. let me know with an email.