What’s your favorite insurance selling “tactic”? Referrals, social media, seminars, emails, direct mail, print newsletters, networking, cold calls, paid leads, door hangers, MLM? Great. But what are the strategies, the principles — what is the psychology of persuasion that makes those tactics work? “Tactics without strategy [principles] is the noise before defeat,” said Sun Tzu […]
The “Crazy Ex-girlfriend” School of Selling Insurance
Have you ever watched “Crazy Ex-Girlfriend?” My wife loves the show. It’s about a super-achiever lawyer name Rebecca Bunch who graduated from Harvard and Yale. Right after she’s offered a partnership at her law firm, she runs into Josh, a boyfriend she had a crush on at summer camp ten years ago. She’s so stressed […]
Do your clients grok insurance?
A while back I read a post on a blog called ACASignups.net about “how most Americans don’t grok the diff between INDIVIDUAL and GROUP markets.” There really is a blog dedicated to “Tracking Enrollments for the Affordable Care Act.” Its days are probably numbered. Nevertheless, I thought the author’s choice of the word “grok” when […]
How to overcome mediocre by embracing complete failure
The Yelp controversy I started last week: http://insurancemarketingmadeeasy.com/yelp-did-this-upset-you-too/ continues. “I agree with all you said regarding Yelp! Whether folks like it or not, it’s here to stay,” said a reader in Boston. “ … I like to write Yelp! reviews. I tend to do them only for the over-achievers and the under-achievers vs. the […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 8
- Next Page »