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The “Crazy Ex-girlfriend” School of Selling Insurance      

September 30, 2017 By Jim Whitaker

Have you ever watched “Crazy Ex-Girlfriend?” My wife loves the show.  It’s about a super-achiever lawyer name Rebecca Bunch who graduated from Harvard and Yale. Right after she’s offered a partnership at her law firm, she runs into Josh, a boyfriend she had a crush on at summer camp ten years ago.  She’s so stressed […]

Filed Under: Sales

What’s The Secret to Having a Top Google Ranking Insurance Agency Blog?

September 29, 2017 By Jim Whitaker

There are hundreds, probably thousands of insurance agency blogs out there.  I’ve tracked down about 125 of them. And I’ve made three surprising discoveries, which I will share with you in this post. Most insurance agencies have three main goals for their websites: To get new customers by having top Google rankings To build loyalty […]

Filed Under: Blogs, SEO

Plan your insurance marketing like a villain

February 22, 2017 By Jim Whitaker

Couple of thoughts here. Ben Settle is one of my favorite marketing gurus.  He calls them gooroos to mock them because he thinks most of them are full of BS. Anyway, Ben just published a little kindle book called, “Persuasion Secrets of the World’s Most Charismatic & Influential Villains.” His thesis is you can learn […]

Filed Under: Sales

How would you like to get 50 Leads per Month?

February 16, 2017 By Jim Whitaker

No kidding. That’s the name of Chris Huntley’s new course for insurance agents who want to learn the fine art of insurance blogging for dollars. Here’s the thing:  I think Chris has buried the lead, as they say in journalism (pun intended). Because 50 leads per month is just the tip of the iceberg if […]

Filed Under: Marketing

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